Collagen is a naturally occurring, fibrous protein in the body which supports tissues such as the muscles, bones, skin, cartilage, tendons and certain internal organs. Collagen in combination with keratin, gives the skin its elasticity, firmness and resilience. However, once a person starts aging, the collagen i
n the skin starts depleting, thus causing fine lines, wrinkles and all other signs of aging in the process. Researches show that degradation of collagen starts at as early as twenty five.
24K Gold Collagen
Inspired by Cleopatra’s legendary solid gold mask – which she is believed to have slept in to preserve her beauty – the 24K Collagen mask uses a combination of pure mineral gold, natural plant collagen and anti-oxidants which, when applied to skin, form a protective layer and react with the skin’s natural chemistry to replace collagen claiming to leave it firmer, hydrated and glowing.
Studies show that gold is great for improving the skin and reversing cell damage from toxins such as smoking and sun rays. Gold is one of the softest metals and easily absorbed by the skin and can help reduce wrinkles and fine lines.